Vice-President, Strategic Marketing and Communications
As head of the Strategic Marketing and Communication team, Louis-Philippe Roux is responsible for the Financial’s strategic positioning and its outreach to its professional association shareholders and partners, as well as to all Québec professionals. Since he is involved in business development, he will contribute not only to the optimization of the client experience, but also to the achievement of the firm’s growth objectives.
With more than 25 years of experience in strategic corporate planning and in sales and marketing, Mr. Roux worked for major Canadian and Québec firms, including National Bank of Canada, Vidéotron, Bell Aliant and Fido. He participated in the positioning of these companies and the development of their strategic vision, while exercising positive, results-oriented leadership in carrying out all his projects.
Holder of a Master’s degree in Business Administration with specialization in Marketing (M. Sc.) from Université Laval and the University of Connecticut, Louis-Philippe Roux also has a Bachelor of Business Administration degree with specialization in Finance and Marketing from Université Laval.